Nick Elkan — Founder & Commercial Director

Nick Elkan founded Orbyt Studio to help ambitious automotive and premium service businesses present themselves with the clarity and quality their work deserves.Nick brings more than 25 years of commercial leadership experience across motor finance, dealer networks and regulated consumer businesses. As Head of Motor Finance at RateSetter, he built a national partner network from launch while scaling a new division in a highly competitive automotive market.Outside the boardroom, Nick rides and builds motorcycles and holds a UK Motorsport Race Licence. He understands that automotive customers buy with both logic and emotion. They want proof, trust, expertise and a finish that feels worth the money.